What do your customers in Houston see when they try to search the type of services you offer? Does your business appear in the search results that come up? This is what local Search Engine Optimization (SEO) is all about. It involves different efforts that make your website hence business, more visible to search engines when people in your area are looking the type of services you offer.
Unlike ordinary SEO which makes your website rank globally, Houston SEO is locally defined. This locality can be a state, city, or zip code. It also works for ‘near me’ searches where Google uses GPS location to identify the geographical location of the searcher and show relevant results.
Why is local SEO important?
- Foot traffic to your business
A study done by Forbes showed that 95% of smartphone users regularly search from their mobiles. Out of this number, 61% called the business while 59% visited the business physically. The fact is that most people will first do a search for a product or service before buying even when they will purchase in-store.
- Easy to find directions
Google has a feature popularly known as the 3-pack results. This shows 3 businesses that are most relevant to what was searched. These three top search results show the name of the business, the address, user rating, and a thumbnail. Google goes further and places these businesses on a Google Map to help the smartphone user navigate. If the user has turned on location services, he/she shows as a dot on the map and can see the movement progress on the map just like a GPS navigation aid.
- Impulse buyers
A person doing a search for coffee, for example, will see three choices on a map. If they had no clear choice in mind, they will head to the nearest place on the map. This helps your business pull in impulse and undecided clients.
- Web traffic
Even with local search results, the fact remains that searchers will click on the top ranking results. The good thing is that Google also displays a website link on the local listing. This will help your business attract more web traffic and generate more leads.
A huge chunk of internet traffic is coming from mobile phones and this trend will continue. Smartphone users are on their phones for long periods and will start by searching in search engines.
Do you need an SEO agency Houston to rank your website for local search listings?