Publishing industry has evolved a lot over last 5 decades. With internet’s widespread research, the industry has taken a hit and is down by approximately 15% according to recent study. But the children’s book publishing industry has seen a rise of approximately 12%.
There are a lot of publishing houses who are into publishing books for children, Scholastic being one of the major contributors.
We spoke to Scholastic CFO, Maureen O’Connell about what it is like being in the Children’s book publishing industry. Scholastic Corporation is a major player in children’s publishing today. In fact, the company brought in $2.1 billion in revenue in 2012 and about $1.7 billion in fiscal 2013. It’s the largest children’s book publisher in the world, famous for titles such as “The Hunger Games” and “Clifford the Big Red Dog.” The top fiction categories that interest kids include humorous stories, fantasy and magic. Robots is the fastest growing sub-category in juvenile fiction, followed by time travel and activity books. In nonfiction, activity books are the most popular category. Steep growth is being seen in computers and in comics and graphic novels. However it is not easy being in the space.
Most authors who write children’s books have some preconceived notions about the genre. There are two sides of every coin and this genre has its sides too! While writing children’s books has its own myths & truths.
MYTH: It is easier to write Children’s books than adult books.
TRUTH: Writing is difficult, be it or adults or children.
MYTH: It is easier to make Picture books than to just write.
TRUTH: Picture books may be the hardest—because they demand conciseness, simplicity, and a visual sense.
MYTH: Books with Children’s stories should teach lessons.
TRUTH: Good children’s stories do not preach. Instead, they educate for life, by exploring significant themes.
It is not easy to write books for children because you never know these books might be forming a base for the kids. It is natural for young minds to believe what they read and hence children’s books should be carefully assessed.
While it brings joys to a lot of innocent faces, what goes behind those smiles is never ending hardwork & the passion for writing.
*Numbers taken from American Bookseller Association reports.